Phoneword Research Papers

Phonewords from 1300 Australia

Business Product Range > Business Marketing > Phonewords

How big could your business grow with up to 5.5x more calls?

  • Make your phone number easier to remember by forming a word eg: 1300 PIZZA or 1300 FINANCE
  • Control where calls go based on caller suburb, time of day or other criteria
  • When customers easily remember your number, they don't need to Google or look up your number and potentially find your competitors.

About Phonewords

Phonewords can seamlessly connect your customers with the right person every time on just one easy to remember number; improving customer satisfaction, boosting your profile and extending your reach.

A phoneword is a 1300 number, 1800 number, or 13 number which spells a word. It is simply the alphanumeric translation of a phone number.  For example, when you dial the phoneword 1300 FLIGHT, you are actually dialing 1300 354448. Thousands of Australian businesses, both large and small, are now using phonewords as an effective marketing tool to ensure better advertising recall. This number continues to grow with customers strongly associating quality phonewords with companies they know and trust.

Phonewords are so effective because it is very clear that they are easier to remember than their numeric number counterparts. Overall research concluded that phonewords were 5 times more memorable than phone numbers and that 97% of Australian’s are aware of phonewords and the concept of alpha numeric dialing.

Phone Word Research

Here are some recent facts and figures relating to the Phone Words Phenomenon.
All research has been independently conducted by D&M Research and Roy Morgan Research

Phone Word Awareness 96%!

Although relatively new to the Australian marketplace, Phone Words have exploded into the advertising scene with a consumer awareness of the concept topping 96%

Phone Word Usage

Phone Words have become increasingly popular in recent times due to their effectiveness. Usage has increased over 100% in past 9 years

Consumers prefer contacting businesses over the phone.

A consumer survey was conducted to determine the preference of contacting a business via the phone or internet for the following types of enquiries:

  • Booking a service or making an appointment - 82%
  • Customer Service Enquiries - 77%
  • Ordering food for delivery - 72%
  • Obtaining personal financial advice - 63%
phone number recall
vs phone word recall

Compared to standard phone numbers, Phone Words are extremely easy to recall. The following stats demonstrate the real power of Phone Words!






Word of Mouth









All research has been independently conducted by D&M Research and Roy Morgan Research.
The full reports are available upon request.

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