Reinhard Kunz Dissertations

Prof. Dr. Reinhard Kunz

Inhaber der Juniorprofessur für Medienmanagement

Forschungsschwerpunkte

Publikationen

    Monographien
  • Sportinteresse und Mobile TV – Eine empirische Analyse der Einflussfaktoren für das Nutzungsverhalten (Reinhard Kunz), Reihe „Fokus Dienstleistungsmarketing“, Springer Gabler, Wiesbaden, 2014.
    Beiträge in Zeitschriften
  • Combining Value-Focused Thinking and Balanced Scorecard to Improve Decision-Making in Strategic Management (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), in: Journal of Multi-Criteria Decision Analysis (VHB Jourqual 2.1: B; peer-reviewed), publication expected 2016.
  • Developing and Validating the Multidimensional Proactice Decision-Making Scale (Johannes Siebert, Reinhard Kunz), in: “Special Issue: Behavioural Operations Research”, European Journal of Operational Research, Volume 249, Issue 3, pp. 864–877 (Impact Factor: 2.358, VHB Jourqual 3: A), March 2016.
  • Entwicklung einer Balanced Scorecard mit Value-focused Thinking am Beispiel eines Medienunternehmens (Johannes Siebert, Reinhard Kunz), in: Controlling – Zeitschrift für erfolgsorientierte Unternehmenssteuerung, S. 209-214 (VHB Jourqual 3: D; peer-reviewed), März 2016.
  • Organizational Choices and Venturing Modes: An Analysis of Corporate Venture Capital Activities in Legacy Media (Reinhard Kunz, Joschka Mütterlein, Vanessa Walton), in: The Journal of Media Innovations (Vol. 4, No. 1), March 2017.
  • Research on the Motion Picture Industry: State of the Art and New Directions off the Beaten Track away from Theatrical Release (Florian Kumb, Reinhard Kunz, Gabriele Siegert), in: The Journal of Economic Surveys (Impact Factor: 1.402; peer-reviewed), publication expected 2016.
  • Sport-Related Branded Entertainment: The Red Bull Phenomenon (Reinhard Kunz, Franziska Elsässer, James Santomier), in: "Special Issue: EURAM 2015“, Sport, Business and Management: An International Journal (peer-reviewed), publication expected September 2016.
  • Structuring Objectives of Media Companies: A Case Study Based on Value-Focused Thinking and the Balanced Scorecard (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), in: Journal of Media Business Studies (peer-reviewed), publication expected 2016/17.
  • The 2012 London Olympics: Innovations in ICT and Social Media Marketing (James Santomier, Patricia Hogan, Reinhard Kunz), in: Sport Innovation Special Section of Innovation: Management, Policy & Practice (Impact Factor: 0.69), publication expected 2016.
  • Schalke 04 TV, A Brand Alliance in the Spotlight of Sport and the New Media – Where's the Beef? (Herbert Woratschek, Reinhard Kunz, Tim Ströbel), in: Sport Marketing Europe, Issue 3, Autumn, 2007.
  • Sport und Medien (Herbert Woratschek, Guido Schafmeister, Reinhard Kunz), in: Spektrum – das Wissenschaftsmagazin der Universität Bayreuth, Nr. 2/07, Bayreuth, 2007.
    Beiträge in Sammelbänden
  • Neue Medien im Sport (Reinhard Kunz), in: Woratschek, H./Ströbel, T. (Hrsg.), Sportmanagement, Kohlhammer, Stuttgart (zur Publikation angenommen, voraussichtliche Veröffentlichung 2016).
  • Crossmediale Markenführung durch ‚Branded Entertainment’ – Fallstudiengestützte Überlegungen zum markenpolitischen Konzept (Reinhard Kunz, Franziska Elsässer), in: Regier, S./ Schunk, H./ Könecke, T. (Hrsg.), Marken und Medien, Springer Gabler, Wiesbaden, 2015, S. 53-78.
  • Branded Entertainment in Extreme and Niche Sports - A Paradigm Shift in Media Marketing of Sports (Reinhard Kunz, Florian Schnellinger), in: Pedersen, P.M./ Thibault, L. (Hrsg.), Contemporary Sport Management, 5th ed., Sidebar Chapter 14. Communication in the Sport Industry, authored by Stoldt, C./ Dittmore, S./ Pedersen, P.M., Human Kinetics, 2014.
  • New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications (Reinhard Kunz, Stefan Werning), in: Friedrichsen, M./Mühl-Benninghaus, W. (Hrsg.), Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets, Springer, Wiesbaden 2013, S. 253 - 268.
  • Wertschöpfung in vernetzten Medienunternehmen - Praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien (Stefan Werning, Reinhard Kunz), in: Kolo, C./ Döbler, T./ Rademacher, L. (Hrsg.), Wertschöpfung durch Medien im Wandel, Reihe „Medienökonomie“ (Bd. 3), Nomos, Baden-Baden 2012, S. 67 - 84.
  • Sportmedien Marketing – Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV (Herbert Woratschek, Tim Ströbel, Reinhard Kunz), in: Gröppel-Klein, A./ Germelmann, C. C. (Hrsg.), Medien im Marketing – Optionen der Unternehmenskommunikation, Wiesbaden, 2009.
  • Co-Branding zwischen Sport und Medien: Eine Analyse des Fallbeispiels Schalke 04 TV (Herbert Woratschek, Tim Ströbel, Reinhard Kunz), in: Bruhn, M./ Stauss, B. (Hrsg.), Dienstleistungsmarken, Reihe „Forum Dienstleistungsmanagement“, Gabler, Wiesbaden, 2008.
  • Ist der Ausbeutungsverdacht im Handel heute noch existent? (Herbert Woratschek, Frank Hannich, Maike Sanktjohanser, Reinhard Kunz), in: Schuckel, M./Toporowski, W. (Hrsg.), Theoretische Fundierung und praktische Relevanz der Handelsforschung, Wiesbaden, 2007.
    Diskussionspapiere
  • Balanced Scorecard Creation based on Value-Focused Thinking (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), Working Paper Series Nr. 03–15, Wirtschaftswissenschaftliche Diskussionspapiere, Universität Bayreuth, Dezember 2015.
  • Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht (Reinhard Kunz, Christian Lehmann, Joschka Mütterlein), Bayreuth Reports on Strategy (BaRoS), Universität Bayreuth, Nr. 9, Bayreuth, 2015.
  • The Media Balanced Scorecard (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), Working Paper Series Nr. 04–15, Wirtschaftswissenschaftliche Diskussionspapiere, Universität Bayreuth, Dezember 2015.
Sie sind hier:  Medienmanagement / Team / Inhaber der Juniorpro... / Prof. Dr. Reinhard Ku...

Juniorprofessur für Medienmanagement, insbesondere Sportmedien
Prof. Dr. Reinhard Kunz

Curriculum Vitae - FH-Prof. PD Dr. habil. Johannes Siebert

Johannes Siebert holds the professorship for Supply Chain Management at the Management Center Innsbruck and is Private Lecturer at the Faculty of Law, Business and Management of the University of Bayreuth. He is Board Member of the Section on Multicriteria Decision Making (INFORMS), Member of the Executive Committee of the International Society on MCDM and Member of the Coordinating Board of the European Working Group of Behavioral Operations Research. He has published papers in journals such as Operations Research, Decision Analysis, and European Journal of Operational Research. His research objective is to contribute to better informed decision making and thereby to making better decisions, for individuals as well as for organization using problem structuring, value-focused thinking, and decision analysis. He also works as a business consultant, for example, he identified and structured the strategic objectives for a huge European energy provider after Germany decided to fade out nuclear energy or he identified and structured for the Pentagon the objectives of the terrorist group Islamic State to provide a basis to create effective procedures to protect civilians in the Middle East, the United States, and Europe. For the latter, he was acknowledged as finalist in the practice award of the Decision Analysis Society (INFORMS). Email: Johannes.Siebert@mci.edu

Professional work experience 

2016 - present
Private Lecturer - University of Bayreuth

2010 - 2015
Post-doctoial assistent - University of Bayreuth

2006 - 2009
Doctoral assistant - University of Bayreuth

Consulting projects 

2016 - 2017
One Week a Student e.V: “Conceptualization and Operationalization of a Psychological and Decision-Theoretical Sound Effect and Measurement Model for Stimuli on Decisions on Education.”

2016 - 2017
Adalbert-Raps-Stiftung: “Improving educational decision making through training of decision competencies”

2016 - 2017
Center for Risk and Economic Analysis of Terrorism: “Developing a Standardized Methodology for Identifying and Structuring Values and Objectives from Terrorist Groups based on Open Sources only” in cooperation with Detlof von Winterfeldt

2014 - 2016
Oberfrankenstiftung: „»empower«: Entwicklung methodenbasierter produktionslogistischer Wertschöpfungsprozesse, ein Entscheidungsunterstützungskonzept zur Effizienzsteigerung in oberfränkischen KMU“ in cooperation with Prof. Rolf Steinhilper et al.

2014 - 2015
Pentagon: “Multi-Method Assessment of ISIL. Objectives and Scenarios for ISIL” in cooperation with Prof. Ali E. Abbas, Prof. Richard S. John and Prof. Detlof von Winterfeldt

2014
California Department of Transportation (Caltrans): Consulting the Executive Board and developing a system of objectives to alloate 10 billion Euro for maintenance procedures of highways in California, in cooperation with Ralph Keeney

2013
Nordbayrischer Kurier: „Designing a Media-Specific Balanced Scorecard by Applying Value-Focused Thinking” in cooperation with Prof. Reinhard Kunz and Joschka Mütterlein

2013
Energie Baden-Württemberg: “Constructing a Comprehensive Strategic Objectives Network for an Energy Supplier” in cooperation with Prof. Ralph Keeney. Task: Consulting the board of directors by identifying and structuring EnBWs strategic objectives

Education 

2010 - 2015
Behavioral Operations Research and Decision Analysis - University of Bayreuth (Germany) (Habilitation)

2005 - 2010
Modeling of interactions - conception of an innovative approach in multi-attribute utility theory - University of Bayreuth (Germany) (Dissertation)

1999 - 2005
Business Administration - University of Bayreuth (Germany) (Diplomkaufmann)

Positions in professional/academic societies 

2017 - present
Initial Member of the Coordinating Board - EURO Working Group on Behavioural OR

2011 - present
Member of the Executive Committee - International Society on Multiple Criteria Decision Making (http://www.mcdmsociety.org/)

2016 - 2018
Board Member - Section on Multiple Criteria Decision Making on the Institute for Operations Research and Management Science (INFORMS)

2014 - 2015
Secretary and Treasurer - Section on Multiple Criteria Decision Making on the Institute for Operations Research and Management Science (INFORMS)

Board membership with significant responsibilities 

2010 - 2012
University council (Hochschulrat) of the University of Bayreuth

Peer Reviewed Journal Article 
  • Siebert, Johannes; Kunz, Reinhard. "Developing and Validating the Multidimensional Proactive Decision-Making Scale". Special Issue "Behavioral Operations Research" in European Journal of Operational Research, 249(3) 2016, 864-877. http://dx.doi.org/10.1016/j.ejor.2015.06.066
  • Siebert, Johannes; von Winterfeldt, Detlof; John, Richard. "Identifying and Structuring the Objectives of the "Islamic State of Iraq and the Levant" (ISIL) and its Followers." Decision Analysis (INFORMS), 13(1), 26-50, http://dx.doi.org/10.1287/deca.2015.0324
  • Siebert, Johannes; Kunz, Reinhard "Entwicklung einer Balanced Scorecard mit Value-focused Thinking am Beispiel eines mittelgroßen Medienunternehmens". Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung, March 2016, 210-215. DOI: 10.15358/0935-0381-2016-3-209
  • Siebert, Johannes. "Can Novices Create Alternatives of the Same Quality as Experts?", Decision Analysis (INFORMS) 2016, 13(4), 278-291, https://doi.org/10.1287/deca.2016.0339
  • Kunz, Reinhard; Siebert, Johannes; Mütterlein. "Combining Value-Focused Thinking and Balanced Scorecard to Improve Decision-Making in Strategic Management", Journal of Multi-Criteria Decision Analysis, September-December, 2016, 225-241 DOI: 10.1002/mcda.1572
  • Kunz, Reinhard; Siebert, Johannes; Mütterlein, Joschka. "A Media-Specific Balanced Scorecard Based on Value-Focused Thinking", Journal of Media Business Studies, 13(4), 2016, 257-275. http://www.tandfonline.com/doi/full/10.1080/16522354.2016.1220114
  • Siebert, Johannes; Keeney, Ralph L. "Creating More and Better Alternatives for Decisions Using Objectives". Operations Research, September/October 2015, 63(5), 1144-1158. http://dx.doi.org/10.1287/opre.2015.1411
  • Schlüchtermann, Jörg; Siebert, Johannes. "Industrie 4.0 und Controlling: Erste Konturen zeichnen sich ab". Schwerpunktheft "Controlling & Industrie 4.0" der Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung, August/September 2015, 461-465. DOI: 10.15358/0935-0381-2015-8-9-461
Research Monographs 
  • Siebert, Johannes. "Modellierung komplementärer Interaktionen - Konzeption eines innovativen Ansatzes in der multiattributiven Nutzentheorie". 2009, Köln
Chapters in Books 
  • Schlüchtermann, Jörg; Siebert, Johannes; Käppler, Julia. "Entwicklung und Quantifizierung einer Strategy Map mit Methoden aus der Entscheidungstheorie", Festschrift zum 65. Geburtstag von Wolfgang Berens, Controlling: Konzeptionen - Instrumente - Anwendungen, Stuttgart, 2017, 361-376
  • Siebert, Johannes. "Aggregated Performance Factor Model: Modeling Interactions in Multiattribute Value Theory" in "Decision Analysis and Multiple Criteria Decision Making: Proceedings of the Joint GOR-DASIG conference 2013" (Editors: Geiger, Martin; Langton, Sebastian; Morton, Alec; Siebert, Johannes). Aachen, 2014
Editor of Academic Publications 
  • Decision Analysis and Multiple Criteria Decision Making: Proceedings of the Joint GOR-DASIG conference 2013 (Editors: Geiger, Martin; Langton, Sebastian; Morton, Alec; Siebert, Johannes). Aachen, 2014
Supervised bachelor theses 

Ostermann Thomas (2017): Process Mining im Six Sigma DMAIC-Zyklus

Weber Markus (2017): Optimierung sekundärer Prozesse der spanenden Fertigung im Kontext eines modernen Prozessmanagements

0 Replies to “Reinhard Kunz Dissertations”

Lascia un Commento

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *