Kinoulty Research Papers

The way we work

What most people think of as research – the process of gathering data – is much less important to us than the thinking that has to take place either side of this process.

BeforeDuringAfter
Can this subject/issue be researched?Quality control:What does the data tell us?
What decision(s) will be based on the findings?Detailed briefing of supervisors & interviewersWhich groups behave or think differently and why?
Who will be able to provide relevant answers?Quota checking What are the consequences of the findings?
How do we reach these people?Telephone back-checks whilst the project is still in-fieldHow do we best communicate these findings to our client?
Will a standard methodology deliver what we need or do we create a new approach ?Multi-level sign-off of questionnaire qualityWhat do we recommend they do as a consequence of the research?
 Algorithms on punched data to check for anomaliesCould we have done this better?

We are renowned for our creativity and flexibility; whilst we have a number of proven research tools, we do not assume that these are the answers for all problems: We will combine qualitative and quantitative, face to face and internet, consumer and B2B methodologies to achieve the optimal research solution.

We have a very low staff turnover rate - most of the team have been with the company over 5 years - so we have a bank of knowledge and experience not only of projects and clients but of working together as a team. Getting projects delivered on-time, on-budget and with the highest quality controls is not an individuals responsibility, it is shared by every employee - nobody ever says "it's not my problem".

We have two company mottos: "No Lies, No Bullshit, No Excuses" and "Never promise what you can't deliver, but always deliver what you promise".

Our clients (and what they say about us)


  • Auchan
  • Avon
  • Boehringer Ingelheim
  • Brother printers
  • Carlsberg Polska
  • Coca Cola
  • Cartoon Network
  • Castrol
  • Danone
  • Eurocash
  • Finlandia
  • IKEA
  • Inter IKEA
  • Kimberly Clark
  • Microsoft
  • Nestlé (BPW)
  • Nikon
  • Nivea
  • Nokia
  • Novo Nordisk
  • Nutricia
  • Orange
  • Pfizer
  • Polpharma
  • Sanofi Pasteur
  • Sightsavers
  • Soraya
  • Unilever
  • Velux
  • Wrangler
  • Wyborowa S.A

“Kinoulty is a great research partner in Poland – you just know the project is going to be done right. They are highly knowledgeable about our industry and bring creative thinking and analysis to each project”.
Kim McCastle, Director of Consumer Planning, Finlandia Vodka and Global Vodka Portfolio

“Sparkler has worked successfully with Kinoulty across a number of Polish projects. The nature of these projects has not always been straightforward but no matter the topic being explored Kinoulty has always done a first rate job. In particular we have always found their attention to detail, client service and project delivery excellent and would not hesitate to recommend them to anyone conducting research and insight work in the Polish market”.
Nick Fisher, Associate Partner, Sparkler UK

"In the many years I have worked with the your team, I have always found Kinoulty totally reliable - high quality, on time and on budget"
Maciej Kossowski, Commercial Leadership Manager, Coca Cola

“Kinoulty & Partners provided a comprehensive and professional study of the market conditions in Poland for not-for-profits. I would be happy to recommend them to others and use them in the future ourselves”.
John Fleming, Director International Fundraising Development, Sightsavers

"You are my first call when I have a complex business issue. I can always count on you and your team to help me find the right path. Your response to complicated briefs is always thoughtful and I rely upon your insightful reporting to help me guide our decision makers toward the best course of action. As always, “A Job Well Done!” I look forward to our next project together!"
Chris Bonbright, Director, Consumer Planning, Brown-Forman Corporation


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